This is an exciting campaign. No doubt about it. But while the players look and sound different, the message stays the same.

Sarah Palin is inexperienced. Yeah... so what. She's untested, that's for sure. So look for the next news stories to cast aspersions on her ethics fight. Oh wait... trooper-gate in Alaska. Gasp! Then there's her stand on choice, but even then she's got Obama beat. In fact, that's a national discussion that's not for the faint of heart.  Oh, by the way, did I mention? She's a woman!

Sorry guys... when this all shakes out, it's about the economy. And if the Dems are serious about winning, they better pivot back to it whenever they can. It's simplistic, for sure. But if there was ever a time to use the key buzzwords it's now. What's in your wallet/bank account/401K retirement plan/refrigerator/prescription drawer?